Talkin’ Trash is a composting awareness project dreamed up by AIGA Minnesota‘s Design For Good initiative using the process of design thinking. Partnering with the Walker, Talkin’ Trash debuted at two Minneapolis events this past summer: the Internet Cat Video Festival (attendance of roughly 5-7 thousand) and Music and Movies in the Park. We created not just a station for composting, but an engaging, interactive experience that people would be drawn to and remember. Providing composting at events that otherwise would not have offered it, as well as composting expertise for attendees, we informed our audience all in a fun, branded, cheeky way. With our trashy humor and clever design, we caught their attention in a playful, but also meaningful, way for composting.
“How Might We” Question
How might Design for Good help raise awareness of composting and excite and interest the people of Minneapolis to be engaged with the pending city wide changes?
Associate Director, AIGA Minnesota Design for Good: Sandy Wolfe Wood
Co-Chairs, Project Lead, AIGA Minnesota Design for Good: Kelli Fox, Emily Brownson
Design thinking, design work, and implementation:
Sandy Wolfe Wood, Emily Brownson, Kelli Fox, Chris Harrison, Kelsey Gullickson, Katherine Lamb, Catherine Ensch.
Accepted as part of ‘Project Passion’, an AIGA juried design exhibition, February 2015.