Lumin's energy efficient LED light bulbs provide natural warm white illumination and effective sanitation. This innovative technology uses a narrow spectrum of light that can kill bacteria while remaining harmless to humans. For the first time, clean is available at the flip of a switch.
Art Direction, Design, Production, Copywriting: Kelli Fox
The campaign consists of naming and branding, product and packaging, advertising, and interactive.
(Completed as Senior Capstone Project at UW-Stout)